Dell Technologies India’s Director of Product Marketing, Consumer and Small Business, Anand Subramanya, discusses the Indian laptop market.
Dell has announced its redesigned G15 series laptops for 2022, which include the G15 5520 and G15 5521 SE for Rs 85,990 and Rs 1,18,990, respectively.
Intel 12th Gen CPUs and Nvidia RTX 3000 series GPUs power the Dell G15 5520 and G15 5521 SE.
The Dell G15 5520 and G15 5521 SE gaming laptops were just released in India. Last year’s Digit Zero 1 prize went to the Dell G15 gaming laptop. We recently spoke with Anand Subramanya, Director of Product Marketing, Consumer and Small Business, Dell Technologies, about the future of the Indian gaming laptop industry and how Dell is ready to meet the challenges that lie ahead.
Dell is one of the most popular laptop brands in India, according to the latest IDC tracker. What do you suppose the cause of this performance is?
Dell Technologies is an innovator at the forefront of the digital revolution. PC adoption has increased dramatically in the last two years. Overall, we expanded 64 percent YoY in India in FY ’22, a record year for the country’s business with back-to-back record quarters. In the fourth quarter of 2021, we grew by 61 percent year over year. These figures demonstrate the growing need for dependable technologies.
Our passion with offering the best-in-class customer experience has propelled Dell Technologies’ business development and helped us achieve TRA’s ‘Most Trusted Brand’ distinction for three years in a row. Every year, we feel that our consumers are the ones that motivate us to innovate our product lines. Our gaming portfolio represents the same mindset as a company like Alienware, which has been providing industry- and world-first advancements for over 25 years. The Alienware X14 and m15 R7, our newest laptops, are strong affirmations of our product strategy, which is a well-thought-out blend of innovation, iconic design, premium quality, and high performance.
How do Dell and Alienware intend to compete with the upcoming gaming laptops from the competition?
Innovation and user input are never afterthoughts at Dell Technologies and Alienware. Our design philosophy is based on these. Pro gamers looking for the finest of the best in gaming machines may select from a variety of Alienware devices that have been released this year. Our G series has a lot to offer enthusiasts, power-hungry producers, and newcomers to the PC gaming world.
Thermal management, battery life, mobility, refresh rates, and graphics are all big pain areas for the Indian gaming community, according to us. As a result, our range is diverse while also being tailored to particular player profiles. The new Alienware m15 R7 is the solution for people who value performance. With up to 170W Thermal Design Power, it is Alienware’s most powerful 15-inch gadget (TDP). Lighting effects, reflections, and illumination are more realistic and immersive on the Alienware m15 R7 and X14 thanks to Nvidia’s newest raytracing technology. It also incorporates DLSS artificial intelligence support, which is aimed to boost performance in supported games where it counts. For added performance, certain systems allow for graphics overclocking. The Intel Core i5 and i7 CPUs, combined with up to 32GB of LP-DDR5 memory, assist deliver all the computational power required while on the road, allowing the user to multitask and get everything done swiftly.
If that wasn’t enough, these devices also have Cryo-tech cooling innovations, such as five custom power state settings that ensure all sensors are pushing airflow where it’s required and requested.
To quickly dissipate heat, our proprietary Element 31 thermal interface material (TIM) and CPU vapour chamber technology exploit liquid phase shifts. The Alienware Command Center also allows you to adjust smart fans and the processor’s temperature.
The Alienware X14 comes with an 80 Whr lithium-ion battery, which is not only the biggest battery available on any 14-inch laptop, but also eliminates the problem of users losing power and access when on the road. Using Mobile Mark 2014, an industry-standard battery life tool, the x14 offers a maximum of 17 hours of battery life in our laboratories.
There’s more: the X14 and m15 R7 include Dolby Vision for full-spectrum graphics and Dolby Atmos for rich spatial audio, offering a thrilling and immersive experience. Both devices also feature NVIDIA G-SYNC and Advanced Optimus technologies, which let the display to respond swiftly while maintaining smooth gaming images, which is especially crucial during fast-paced action sequences.
We recently unveiled the new 5520 and 5521 (SE) for G Series fans!
What is Dell’s strategy for striking a balance between high performance and thin and light laptop design? What does the Indian market want more of?
The most common request from our clients, not just in India but throughout the world, is for advancements in thermal technology in more transportable form factors. We devote a large amount of research and development resources to this family in order to find novel materials and develop ground-breaking cooling methods, resulting in lengthier planning and engineering cycles.
The X14’s unique hinge design employs two torque components to enable the hinge to move forward and backward on a track. This increases interior room while maintaining thinness. With this novel mechanical design, what would normally be a bigger laptop or a slimmer notebook with less performance is resolved.
Furthermore, the Alienware X-Series has a thermal interface module (TIM) between their heatsinks and performance components to assist transfer heat away from the component and onto the thermal module. We have a proprietary new TIM compound that employs an Encapsulated Gallium-Silicone material to provide good outcomes with up to a 25% thermal resistance benefit. This substance is directly applied to the CPU to assist prevent performance degradation due to surges in core temperatures. A more common Aluminum-Silicon substance is used in our GPU TIM. “Element 31 thermal interface material,” we’ll name it.
Our portfolios are geared to meet the specific demands of our consumers, and we will continue to develop and create innovative designs that distinguish Alienware and our gaming community.
Is “cheap gaming laptop” a contradiction in terms? What distinguishes Dell’s cheap gaming laptop from the competition’s “budget gaming laptop”?
The Indian gaming scene has been rapidly expanding due to a rising interest among consumers in embracing gaming as a form of entertainment, casual gaming, or taking it to the next level. On the other hand, with more use cases of creativity, learning, and working from anywhere, demand for technological gadgets has grown. The PCs in the centre are utilised for both content generation and consumption, as well as gaming.
Our Dell G15 offers a lot to offer individuals rising up the ranks who seek devices that are built to improve gaming experiences and give adaptability for daily usage, including:
Improved thermal design for maximum performance Due to dual air intake, ultra-thin fan blades, copper pipes, and four strategically positioned vents, the Alienware-inspired thermal design provides ideal cooling; 100/100 CPU-GPU TDP provides constant high-end in-game performance.
The Alienware Command Center gives you complete control over your hardware and software, allowing you to tune hardware performance and system settings according to game profiles from one simple interface. Game-ready hardware: The F9 location of the “Game Shift” macro G key activates game-ready settings for increased performance.
Smooth rendering with the NVIDIA Ampere architecture with RT Cores, Tensor Cores, and streaming multiprocessors enhances the immersive experience with realistic ray-traced visuals and cutting-edge AI capabilities.
Innovative gameplay design: The 5521 SE has an easy-to-carry gaming-inspired design with a sleek, stylish aluminium shell in Obsidian with an iridescent logo. When gaming, the 12-zone RGB LED chassis illumination may be switched on, or off for low-key purposes like school or meetings.
Dolby Audio for Gamers is a three-dimensional gaming experience with 360° audio and voice booting technologies.
Gamers may select between an FHD 120Hz or 165Hz display with 2-sided thin bezels on the G15 5520 and a QHD 240Hz display with DCI-P3 99 percent colour gamut and a 3-sided narrow bezel on the G15 5521 SE.